Privacy Policy

1. Who we are

Lakes Cosmetics Limited (“we”, “us”, “our”), trading as Walker Formulation Academy, is the data controller responsible for your personal data. We are a company registered in England and Wales under company number 14630747. This policy explains how we collect, use and protect your personal data when you use https://wfacademy.org and our services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Questions about this policy or your data: [email protected].

2. What data we collect

• Identity & contact data — name, email address, phone number.
• Account data — login credentials, course enrolments and progress.
• Transaction data — records of purchases (card details are handled by our payment providers, not stored by us).
• Communications — messages you send us via chat, email or forms.
• Technical & usage data — IP address, device/browser type, pages visited, collected via cookies and similar technologies.

3. How and why we use your data

We process your personal data on the following lawful bases under Article 6 UK GDPR:

• Performance of a contract — to provide the courses, club and services you sign up for and to process your payments.
• Legitimate interests — to respond to your enquiries, improve our services, and keep our site secure.
• Consent — to send you marketing communications and to set non-essential cookies/analytics; you may withdraw consent at any time.
• Legal obligation — to meet our accounting, tax and other legal duties.

4. Cookies and analytics

We use essential cookies to run the site and, with your consent, analytics and advertising technologies (such as Google Analytics and the Meta pixel) to understand usage and measure our marketing. You control non-essential cookies via our cookie banner. See our Cookie Policy for details.

5. Who we share data with

We do not sell your personal data. We share it only with service providers (processors) who help us operate — including payment processors, hosting and email delivery providers, and analytics/advertising platforms — and only as necessary. We may also disclose data where required by law.

6. International transfers

Some of our providers may process data outside the UK. Where they do, we rely on appropriate safeguards recognised under UK GDPR (such as UK adequacy regulations or the International Data Transfer Agreement / Addendum to the EU Standard Contractual Clauses).

7. How long we keep your data

We keep personal data only for as long as necessary for the purposes above, including to satisfy any legal, accounting or reporting requirements. Account and course data are retained while your account is active; transaction records are kept for the period required by UK tax law.

8. Your rights

Under UK GDPR you have the right to:

• access a copy of your personal data;
• have inaccurate or incomplete data corrected;
• have your data erased (“right to be forgotten”);
• restrict or object to our processing;
• data portability;
• withdraw consent at any time, without affecting prior lawful processing.

To exercise any of these rights, email [email protected]. You also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO) — ico.org.uk.

9. Data controller

10. Changes to this policy

We may update this policy from time to time. The “last updated” date above shows when it was last revised; material changes will be highlighted on this page.