Articles tagged "business"
Why Analyze a Competitor's INCI List, and How AI Helps AI analyzes the INCI label and turns it into a structured formula Every bottle on a mass-market shelf or in a niche boutique is more than marketing and packaging — it's an encoded formula, openly available to anyone in the form of an INCI list (
Look at any of the top-10 best-selling serums — there's an 80% chance it's in there. Niacinamide. Vitamin B3. Nicotinamide. Three names for one substance that has somehow become a favorite of dermatologists, Korean labs, and home formulators alike. But here's the paradox: the more popular an ingredi
Imagine: you are holding a cream that melts perfectly into the skin, leaves a silky feeling, and doesn't pill under foundation. Who created it? The answer is not as obvious as it seems. Behind every successful formula stands not just one person, but a whole chain of specialists — and confusing them is a mistake.
What’s on the label — and what’s hidden behind it: a breakdown of cosmetic ingredients. At the Walker Formulation Academy, we are convinced that understanding ingredients is the foundation of a conscious approach to cosmetics, whether you are a consumer or a product formulator. Imagine: you are holding a serum worth three thousand rubles. On the f
Imagine: you’re holding a serum that costs £30. On the front of the packaging, in large letters, it says: “10% niacinamide, hyaluronic acid, peptides.” Something inside you says: this should work. But a cosmetic chemist, looking at that same label, sees a completely different story — and it doesn’t always have a happy ending.
Imagine: you have an idea for the perfect cream. You know how it should smell, how it should feel on the skin, and which active ingredients should work in it. But between "I know what I want" and "here is a finished, stable cream formula" lies a chasm several months wide, filled with laboratory iterations, stability tests, and pH adjustments.